Toyota's new logo

I hear Toyota is contemplating a quick makeover to their current logo and tagline…

moving forward unexpectedly

Wish I could take credit for it, but at least it comes complements of fellow PSL member Eight Eleven.

Update: I complimented the author Aaron, and the following conversation ensued…

Aaron:

I’m going to end up in a lawsuit with Toyota for sure on this one.

Frank:

As a design firm, what a boon for business THAT would be!

Aaron:

Yeah, I can see the headlines already: “Japanese automaker Toyota files lawsuit against New Jersey based Advertising and Marketing Agency, Eight Eleven Inc., then mid-suit, hires them to execute a new branding campaign.”

Fantastic.