Pants on the ground!

I’m usually dreadfully behind on viral sensations, so this time I’m gonna stay ahead of the curve this time. This aired on American Idol last night:

A “Pants on the Ground” Facebook fan page followed very shortly thereafter. My wife and I saw 40,000+ fans before midnight last night. The morning after, “Pants on the ground” is a trending Twitter topic, and usage of #pantsontheground is spiking. I think I know why this has been picked up en masse, and it’s not just because it’s a catchy tune. More analysis when I have time to lay it out.