What not to put on your homepage

I have a friend who showed me something on the WineAccess homepage tonight that just made me laugh. Check it out. See anything wrong with that picture? How about the “What You Missed” section at the bottom? It contains wine bottles that you can’t purchase, because they’re sold out. Hence the title. Worthless information with which the user can do nothing, essentially wasted primo homepage real estate. Homepage design is a very complex topic, but you can definitely tuck this one in the “What not to do” column.